Just filed a new story on my Substack about how the priorities of the world of industrial communicat

Just filed a new story on my Substack about how the priorities of the world of industrial communications is changing. I have been working on this off and on for literally months and months. The core of it was written collaborating with ChatGPT to go poke around in the public filings of major PR firms and look for interesting ways that the the business has changed.

It found one: that they are buying pipes that give them access to thousands of influencers.

Strangely it doesn't seem like anyone else has put this story together.

Versions · current v3 · 2026-10-03
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